India Uncut

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Monday, August 14, 2006

"I just called to say I love you"

Aadisht just informed me that if you dial directory enquiry in Mumbai (197), the background music you'll hear is the instrumental version of Stevie Wonder's hit. I wonder if the government servant who thought of that was merely young and idealistic, or whether he was just making fun of us all. "Those schmucks," he might well have thought, "they'll never get the irony!"

Update: MadMan informs me via email that when Airtel's customer-service chappies in Chennai Bangalore keep you on hold, they play "Unbreak My Heart." Why?
amit varma, 2:03 PM| write to me | permalink | homepage

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