India Uncut

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Saturday, October 21, 2006

The Evolution of Dance

This is the most-watched video ever on You Tube:

Virginia Hefferman wonders: "[W]hy why why why why is it the apex of popularity on YouTube, for which Google paid $1.65 billion?"

Her answer is here.

I'd add to that and say that its simplicity plays a part in its success. It makes no demands of its readers. Not being in a language they can't understand is just one part of that.
amit varma, 5:01 PM| write to me | permalink | homepage

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