India Uncut

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Monday, March 20, 2006

On banking services

I just went over to the Indian Express homepage, and there's a banner there advertising the Citibank Rupee Checking Account for NRIs. It offers three things to customers:

1. FREE money transfers
2. No minimumbalance [sic] and
3. FREE 'Rang De Basanti' DVD

Nah, I'm not being critical here, Citibank can do whatever it wants to attract customers. I'm just intrigued that there might be people whose choice of bank might be influenced by a DVD of Rang De Basanti. Such decision-making.
amit varma, 11:55 AM| write to me | permalink | homepage

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