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Saturday, November 12, 2005

Big Blue Blogging

Advertising Age reports:
Far from viewing workday blogging as bad thing, IBM sees it as the next big thing for marketing.

Eyeing blogging's potential as a way to influence potential employees and business partners, IBM began formally offering blogging tools to its workers six months ago. The tools came complete with a list of a dozen guidelines assembled, in true new-media fashion, by contribution to an internal "wiki" (an open-source encyclopedia) over a 10-day period.

“Other companies have fired people for blogging, but IBM is encouraging it,” said Christopher Barger, Big Blue’s unofficial “blogger in chief.”

(Link via email from Ashish Banerjee.)
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