India Uncut
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Tuesday, June 07, 2005
India Uncut Nugget 5
Prohibition of Use of Certain Expressions While Labelling of Edible Oils and Fats: The package, label or the advertisements of edible oils and fats shall not use the expressions Super-Refined, Extra-Refined, Micro-Refined, Double-Refined, Ultra-Refined, Anti-Cholestrol, Cholestrol Fighter, Soothing to Heart, Cholestrol Friendly, Saturated Fat Free or such other expressions which are exaggerations of the quality of the product.Rule 37-D, Prevention of Food Adulteration Rules, 2002 (PDF file). Quoted in Law, Liberty and Livelihood, edited by Parth Shah and Naveen Mandava. (For an earlier post on the book, click here.)
