India Uncut

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Saturday, June 17, 2006

Mumbai's newspaper wars

Via Uma, I discover a nice piece on Mumbai's newspaper wars, in which we are told that Vir Sanghvi, the Hindustan Times editor, "quips that DNA should have been called VRS because so many people quit from Times of India to join DNA!" There are many delightful (and good-natured) quotes by newspaper editors on other newspapers, just the sort to enliven Saturday mornings.

There's one thing I don't understand, though. I'd assumed that the reason Mumbai Mirror was given free with the Times of India was that with their readership having thus shot up, they could raise their advertising rates. And yet, according to the table shown in the article, their rates are far lower than HT and DNA, not just ToI. Hmm.
amit varma, 11:35 AM| write to me | permalink | homepage

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