India Uncut
This blog has moved to its own domain. Please visit IndiaUncut.com for the all-new India
Uncut and bookmark it. The new site has much more content and some new sections, and you can read about them here and here. You can subscribe to full RSS feeds of all the sections from here.
This blogspot site will no longer be updated, except in case of emergencies, if the main site suffers a prolonged outage. Thanks - Amit.
Saturday, June 17, 2006
Mumbai's newspaper wars
Via Uma, I discover a nice piece on Mumbai's newspaper wars, in which we are told that Vir Sanghvi, the Hindustan Times editor, "quips that DNA should have been called VRS because so many people quit from Times of India to join DNA!" There are many delightful (and good-natured) quotes by newspaper editors on other newspapers, just the sort to enliven Saturday mornings.
There's one thing I don't understand, though. I'd assumed that the reason Mumbai Mirror was given free with the Times of India was that with their readership having thus shot up, they could raise their advertising rates. And yet, according to the table shown in the article, their rates are far lower than HT and DNA, not just ToI. Hmm.
There's one thing I don't understand, though. I'd assumed that the reason Mumbai Mirror was given free with the Times of India was that with their readership having thus shot up, they could raise their advertising rates. And yet, according to the table shown in the article, their rates are far lower than HT and DNA, not just ToI. Hmm.
