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Thursday, March 24, 2005
Blue on green
Nah, no mushy Indo-Pak dosti-dosti symbolism coming up. The green I refer to is the green of the cricket field in front of me. It's not all lush green, but it's deep enough for enjoyment, and the whole scene is spoilt by the ugly blue of the advertising logos at each end on the grass, behind the bowlers. (There's some white also, but the blue, a faded greyish blue, stands out more.) At the end near me, there's Videocon; at the other end, there's TVS Victor. And there's another ugly one near cover (or square leg, if you're bowling towards me), but I can't make out what the brand is question is there.
Now, I have nothing against commercialisation. In fact, I am ardent supporter of it, because it helps the game flourish and reach larger audiences. But the beauty of a cricket field is marred by these logs, and I think some places need to be out of bounds. Who would want to climb or gaze upon a snow-capped mountain with giant logos all across it? Would you want to see Stonehenge with banners slung across the stone columns there?
I suppose the television version of this would be those ugly advertising scrolls and logos that wipe out a fifth of the screen when wickets fall or boundaries are hit. But those, at least, are not there all the time.
Now, I have nothing against commercialisation. In fact, I am ardent supporter of it, because it helps the game flourish and reach larger audiences. But the beauty of a cricket field is marred by these logs, and I think some places need to be out of bounds. Who would want to climb or gaze upon a snow-capped mountain with giant logos all across it? Would you want to see Stonehenge with banners slung across the stone columns there?
I suppose the television version of this would be those ugly advertising scrolls and logos that wipe out a fifth of the screen when wickets fall or boundaries are hit. But those, at least, are not there all the time.
